A. Our brand unites both colleges and the district under one visual and cultural identity. It reflects a brand mission, vision and values that create a clear narrative of who we are and what we do. The rebrand isn’t just a new logo and mascot makeover. Our brand strengthens our purpose and helps to ensure that everyone in our community knows exactly who we are and what we stand for. Having a united voice makes us more recognizable and reinforces our commitment to students and this community.

A. Yes! The 18-month journey to develop a new brand strategy began with research. More than 1,300 employees, students, prospective students, mentors and community members participated in surveys and focus groups across the six counties served by the colleges. We learned much from this effort and continue to align our rebrand communication with the research that provided such valuable insights.

A. Our use of “community” in the new brand is very intentional. Our research highlighted the importance of our role supporting and strengthening the communities we serve through our two colleges, which is why we kept “community” in the name of both colleges. Our research also indicated much confusion about the district’s name, in relation to the two colleges and so we simplified to “Spokane Colleges” while visually demonstrating the shared mission of the full organization through the Spokane Colleges logomark.  

A. Skitch got a makeover! Spokane Colleges is still the Home of the Sasquatch that everyone knows and loves, now with fierce new features. However, our research revealed far less positive feedback for the Sasquatch foot. Although customers acknowledged the foot’s recognizability, many found it to be unappealing which is why the use of the foot as a Spokane Colleges symbol is not part of the rebrand.

A. With more than 90 programs and a wide range of resources to support all learners, there is something for everyone at Spokane Colleges. Affordable tuition with extensive financial aid options and scholarships, and industry-aligned programs in high-demand career fields help get students to their future faster.